DC Marketing Art by Dick Giordano and Neal Adams

September 10, 2023|In General

Giordano and Adams were the ‘look’ of DC’s brand throughout the 1970s, giving the marketing materials an iconic look that still has power today.

These were plum assignments, often paying more than standard comic book work, and so there was room to spend the time to polish the pieces.

New colour by me.


DC Famous Clark Bar Super-Hero Sweepstakes

DC Clark Bar Sweepstakes ad from DC Comics

As published.

DC Clark Bar Sweepstakes art by Dick Giordano

Original art scan from Heritage Auctions.

Comic book production art by Scott Dutton

Art made production ready.

Comic book colouring by Scott Dutton

New colour version.


DC Super-Heroes Poster Book by Dick Giordano

DC Super Heroes Poster Book published by Crown

As published. Sorry for the grotty scan, it was the best I could find.

DC Super Heroes Poster Book Order Ad

Book order ad.

DC Super Heroes Poster Book painted art

Scan of hand-painted colour.

DC Super Heroes Poster Book art by Dick Giordano

Original art scan from Heritage Auctions.

Comic book production art by Scott Dutton

Art made production ready.

Comic book colouring by Scott Dutton

New colour version.

Comic book design and packaging by Scott Dutton

Re-created and new trade dress added.


Justice League of America Masthead by Neal Adams

JLA Masthead art by Neal Adams

Original art scan from Heritage Auctions.

Comic book production art by Scott Dutton

Art made production ready.

Comic book colouring by Scott Dutton

New colour version.