Think Different: Here’s to the Crazy Ones

The Think Different campaign by TBWA\Chiat\Day\Los Angeles for Apple Computer in 1997 is the campaign that shows us advertising can be done for the right reasons and it can benefit the society it speaks to, not merely distract us and part us from our money. Think Different delivered on its promise by promoting a computer that was unlike anything else at the time.

The notable people featured in this first ad of the campaign are Albert Einstein, Bob Dylan, Martin Luther King, Jr, Sir Richard Branson, John Lennon (with Yoko Ono), R Buckminster Fuller, Thomas Edison, Muhammad Ali, Ted Turner, Maria Callas, Mahatma Gandhi, Amelia Earhart, Alfred Hitchcock, Martha Graham, Jim Henson (with Kermit the Frog), Frank Lloyd Wright, Pablo Picasso and Shaan Sahota (the girl). With narration by Richard Dreyfuss.

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